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| Tonya Watts
records "Dream A Little," the theme for UA's student
recruitment campaign. |
TUSCALOOSA, Ala. -- Tonya Watts has been living in Los Angeles
for nine years, but when the opportunity arose for her to help out
the major college in her home state, she jumped at the chance.
The young country star, a native of Glencoe, Ala., is the voice
behind the song in The University of Alabama's "Dream A Little"
recruitment campaign. The first version of UA's "Dream a Little"
30-second commercial spot aired in the fall of 2001 during televised
football games and was produced by Grammy Award-winning country
artist Deana Carter. Tom Stipe, UA director of Broadcast Marketing
and Media in the Office of University Relations, co-wrote the song.
Watts views the campaign as the most important contribution she
has made in her music career thus far, and delights in the fact
that she can help young people in her native state realize their
dreams while she lives out her own. "Dream a Little is a very
big deal to me. The University of Alabama has always been important
to me and my family, and we have taken the opportunity to help the
University very seriously," the promising star said.
Of course, her family's 'crimson' influence only helped inspire
her more. "My dad's one of these guys who has a 'Bear Bryant
room' with the Alabama paintings and a pool table, and everything.
I think it's very cool that I can give back to UA and my family
is very proud," she said.
Watts always knew she loved singing, but never knew she would
make a living doing it until recently. "I always loved to sing
even as a little girl, but I never dreamed I would be doing it for
the rest of my life," the singer said.
Her big break came in 1997 at RiverFest, a summer outdoor music
festival in Gadsden, when she opened for the renowned country music
group, Alabama. "That's when I knew I'd made it. I had always
been such a big fan of theirs, and even though I had been out of
the state for a few years I knew that by coming back and playing
with them this was something that I could do for a long time,"
she said.
Her work has contributed to a new country music movement on the
West Coast, as well. "It's sort of a mix between country and
what I call 'cowboy rock'. It's such a new thing out here and people
just can't get enough of it," Watts related. "It's bigger
here now than it is in Nashville, because in Nashville there's competition
with alternative and pop, but country is taking L.A. by storm. I'm
more country than anything."
Watts has lived in New York City and Los Angeles, and has traveled
to countless other places during her career, yet she realizes that
while it's a step forward in her career to live in such influential
places for her industry, a piece of Alabama is still left inside
of her. "Alabama is where I got my start, and it's where I
developed my love for music. Moving away was a culture shock, but
I can't forget what Alabama means to me as far as my music is concerned.
"It's been a beautiful journey, and I've made so many sacrifices,
but if I could tell the people out in Alabama one thing, it's that
you just have to realize your dream and be your dream. Anything
can happen."
Every time “Dream A Little” is played on a commercial,
it’s a safe assumption that somewhere in California a proud
Alabamian is living out her own dream.
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