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TUSCALOOSA, Ala. -- A recent study completed by two professors
at Michigan State University showed that the department
of advertising and public relations in the College of Communication
and Information Sciences at The University of Alabama was ranked
10th nationally in the number of peer-reviewed presentations at
the American Academy of Advertising (AAA) during the past 20 years.
UA has increased the number of presentations made by its faculty
and students from just one between 1983 and 1987 to 20 between 1998
and 2002, thanks to a renewed effort in its doctoral program. Texas,
Michigan State, Florida and Georgia had the strongest presence over
the period, but only Missouri, Tennessee and Florida made greater
improvements during the span.
“It is an honor to be among the top programs as the AAA is
the premier scholarly association in our field,” said Dr.
Joseph Phelps, Reese Phifer professor of advertising and public
relations. “This study provides one more indication of the
high-quality research our faculty is conducting and the research
training they are providing to our doctoral students.”
The next AAA conference will be held in Baton Rouge, La., March
25-28, 2004. Advertising students with research interests should
submit papers by early October.
The AAA is an organization of advertising scholars and professionals
with an interest in advertising and advertising education. The Academy
fosters research that is relevant to the field and provides a forum
for the exchange of ideas among its academic and professional members.
The College of Communication
& Information Sciences is among the largest and most prestigious
communication colleges in the nation. C&IS has graduated more
than 12,000 students and consistently is ranked among the top 10
in number of doctoral degrees awarded and in many of its research
programs. C&IS graduates have won four of the six Pulitzer Prizes
awarded to University of Alabama alumni. C&IS advertising students
regularly win top awards in regional and national competitions sponsored
by the advertising industry.
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