News media will focus more on entertainment through technologically advanced means of transmission in the near future, a University of Alabama communication expert predicts.

Dr. Bill Keller, assistant to the dean for journalism administration, predicts “less journalistically disciplined” information from the media in coming months.

“Changes in the next year or two will include cellular-transmitted information to iPods, as iPods become phones and phones become iPods and as television sets become computers and computers become television sets.”

Keller sees the media and audiences more concerned about technology than content.

“I’m also concerned about the strength of the entertainment culture within youth culture, and entertainment continues to push aside even semi-serious discussions about what most of us older folks would consider news,” Keller adds.